The generation of kids that came of age since the advent of the Internet and the proliferation of video games is arguably the most tech-savvy in history. Yet, those tech-based distractions may have led them into a sedentary style of play that has contributed to weight gain and even obesity. The very technology that kids love can also be used to address the childhood obesity issue, and food retailers are among those doing just that. Tech-related applications like loyalty cards and the Web ...

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