I enjoyed the article in the Feb. 27 issue of SN on in-store TV ("Screening Rooms," Page 45). The question of effectiveness is going to be debated for quite a while, although we've already heard a lot of grumbling from advertisers who haven't seen the sales needle move. Although the top supermarket chains are following Wal-Mart's lead and developing ad-focused networks, retailers in other channels (you mention Advance Auto Parts) are viewing the medium more as an enhancement to the store ...

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