WAYNE, N.J. -- Combined sales of two 20-week continuity programs at Grand Union Co. here reached $7 million, making them the largest dollar volume continuity campaigns the chain has run. Sales of the programs "individually exceeded what we usually do for the total year on most continuities," said Bob Pikarsky, category manager of general merchandise at Grand Union. In one promotion, 110 Southern region units sold Master Suite towel products worth approximately $3 million at cost. In ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.