NEW YORK -- Two joint-venture companies, each combining data collection programs with in-store marketing services, have announced successful completion of inaugural tests and unveiled plans to expand their operations substantially in 1994. Catalina Information Resources, Anaheim, Calif., a cooperative venture between Information Resources Inc. and Catalina Marketing Corp., said that it had concluded the pilot for its Quick Response Scan Network and will begin to expand nationally. A ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.