Video cross promotions are alive and well, and aiming to stir up sales in supermarkets. Cross-category promotions are being planned by at least two major studios in the months ahead to give supermarkets the opportunity to boost sales of upcoming video releases. Additional tie-in deals in the near future will take advantage of free offers and rebates on other video titles. As studio release schedules for the year unfold, more cross-promotional opportunities will likely be presented to ...

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