TAMPA, Fla. -- U Save Supermarkets here has at least doubled its doughnut sales with the addition of Krispy Kreme brand products, officials said. And that's with a higher retail price. U Save had sold its own glazed doughnuts for $1.99 a dozen; Krispy Kreme's are $3.95. The key to the sales success is the brand, because it's a brand Southerners know and love, said Ginger Edwards, deli-bakery director for the 21-unit chain. "We knew it would work, but we didn't expect it to take off so ...

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