LONDON (FNS) -- Most major retailers in the United Kingdom have grown their sales over the last two years by launching loyalty-card programs. But it remains to be seen whether retailers are attracting truly loyal customers, and whether they have the capability of extracting useful information from the data provided by the programs. Millions of loyalty cards have been issued to U.K. consumers since Tesco, Cheshunt, England, launched the first loyalty-card program in the United Kingdom in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.