RICHMOND, Va. -- Ukrop's Super Markets here has installed an improved interactive voice-response system through which customers can call to find their current loyalty-program totals. The new system has drastically cut the time needed for Ukrop's to load data into the system, from 14 hours to 10 minutes. The system contains data from Ukrop's Valued Customer Program, a group of marketing programs with an active database of 280,000 shoppers. Ukrop's had previously offered a voice-response ...

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