RICHMOND, Va. -- Ukrop's Super Markets here is selling at least three times as many hot dogs at its in-store grill stations as it was in June, thanks to a pair of week-long promotions it staged in July.
Hot dog supplier Dominic's of New York instigated the hot-dog hoopla and it worked, said Nancy Wingfield, food-service category manager for the 26-unit independent retailer.
Not only were sales up during the two promotions, but they've stayed up, weeks after the promotions ended, she said. ...
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