COMPTON, Calif. -- A new, private-label diaper has met with impressive success at Ralphs Grocery Co. here. Introduced last month, Ralphs Ultras premium diapers were kicked off with a splashy, full-page advertisement introducing the new product. "This is a restaging of our private-label diaper program," explained Graham Lee, vice president of grocery at Ralphs, who said the chain recognized that its private-label diaper program was lagging. "The category continued to change technically and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.