While the current data from IRI shows supermarkets struggling to maintain share in many crucial health and beauty care and general merchandise categories, the biggest and fastest growing nonfood areas are off the charts - literally. No nonfood category in the IRI data topped $1 billion, but five not covered by IRI do: pharmacy, fuel, gift cards, magazines and greeting cards. Pharmacy at $27.6 billion far exceeded the $11.9 billion in sales posted by the IRI category leader, carbonated ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.