LONG BEACH, Calif. -- Unified Western Grocers said last week it is preparing to launch a major effort to expand its customer base to include convenience stores, liquor stores, specialty stores and grocery stores throughout California and Oregon. "We have been on only the fringe of that neighborhood market segment for many years," Chuck Pilliter, executive vice president, sales and marketing, said here. "But the new marketing effort will provide cost-effective service and significant item ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.