CHICAGO -- Safeway has expanded its selection of fresh produce, including the organic assortment, at 150 newly remodeled "lifestyle" format stores, a top executive told SN at the United Produce Show at FMI. "We have organic centers, with 80 to 100 organic products featured in a week," said Brian Cornell, executive vice president and chief marketing officer for Safeway. "Organic is much bigger, in the center of the department, and it's clearly signed." Cornell described the key elements of ...

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