The name of the game in supermarket retailing is to offer product or service outside the realm of the expected to generate new store traffic, or to stimulate repeat business. At least, that's the name of one of the games in supermarket retailing. There are many ways to get beyond the expected. One is to offer seasonals — and more. Obviously, seasonals provide opportunity to bring in new product frequently, often on an in-and-out basis. This time of year is the peak moment for seasonals, and ...

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