WEST LOS ANGELES, Calif. -- Ralphs Grocery Co. is making a bid for upscale consumers with a new store format called Fresh Fare. The concept, which as reported, was unveiled at a remodeled store here two weeks ago, is designed for existing stores under 35,000 square feet in affluent areas of southern California. It incorporates a broader variety of perishables and more specialty lines of packaged goods with more typical supermarket offerings in all categories, designed to appeal to shoppers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.