CHICAGO -- Unlike their European counterparts, U.S. consumers have little interest in biotech issues and may eventually embrace food made from genetically altered ingredients once they learn more about them, said Thomas Hoban, professor of sociology and food science at North Carolina State University, Raleigh, N.C. "This is not a top-of-mind issue in the U.S., and most people are quite happy with what is on the food label," he said in a seminar presentation at the recent SNAXPO show here, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.