LARGO, Fla. -- Val-Pak Direct Marketing Systems here is advertising nationally on cable television to boost consumer awareness of its packaged goods coupons redeemable at retail. The $3 million advertising campaign got under way last month on nine cable networks, including CNN, ESPN and TBS. Val-Pak sends its light blue envelopes filled with coupons to specifically chosen neighborhoods -- postal routes grouped together based on retail shopping locations, traffic patterns and natural ...

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