CHICAGO -- The number of value-added waters is expected to catapult summer retail sales in the already hot-selling bottled water category, according to Valerie Skala, vice president, analytic product management, Information Resources Inc., here. Consequently, retailers will be challenged to find shelf space in an already overcrowded category, she warned. "There's a ton of new product initiatives coming into this space, and keeping these products on the shelves is going to be a huge ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.