CORAL GABLES, Fla. -- Precut, value-added fruit may be the avenue to pick when it comes to adding incremental sales in the produce department. As Howard Nager, director of marketing at Del Monte Fresh Produce Co. here sees it, value-added fruit is just about the closest you can come to a true line extension in fresh produce. He said the industry's ability in the future to provide consumers with more products that step beyond the commodity stage will help build demand. "Today's consumer is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.