For many years, shelves in Center Store have been stocked with store brands of non-perishable items ranging from canned vegetables to toilet tissue. But private label's "New Frontier" increasingly lies around the store's perimeter -- in fresh foods. "Anyone with any brains today has private label fresh products," said Russ Wolfe, senior vice president for perishables with Topco Associates, Skokie, Ill., a 50-year-old cooperative that has been introducing private label lines to member ...

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