A little education can go a long way when you're trying to convince consumers to try an unfamiliar -- and pricey -- specialty cheese. While upscale deli cheese cases are a destination for many cheese-loving shoppers, retail executives told SN they need promotional programs centered on education to increase trial among nonusers. "There are such a variety of cheeses and they all have good potential. But you've got to tell people what to do with them," said an executive with a Midwestern ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.