Quality and a strong commitment from retailers can make all the difference in the success of private-label cookie and cracker lines, industry insiders told SN. For store-brand salty snacks, however, the playing field is a little different, dominated largely by the Frito-Lay brand, making price a much more powerful weapon in the competitive environment. "With cookies and crackers, retailers are looking for quality and value," said Craig Espelin, corporate director of store brands at ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.