Quality and a strong commitment from retailers can make all the difference in the success of private-label cookie and cracker lines, industry insiders told SN. For store-brand salty snacks, however, the playing field is a little different, dominated largely by the Frito-Lay brand, making price a much more powerful weapon in the competitive environment. "With cookies and crackers, retailers are looking for quality and value," said Craig Espelin, corporate director of store brands at ...

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