CHICAGO -- Brand marketers can spur the growth of new electronic marketing systems if these programs meet their needs. That's the view of Glen Griffiths of McNeil Consumer Products Co., Fort Washington, Pa., who said manufacturers would play their traditional role in the process. "That is, being experts in new product development," he said. "Manufacturers could bring creative, research and analytical skills to bear on new electronic promotion product development." Griffiths, director of ...
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