UNIVERSAL CITY, Calif. -- Supermarkets have made significant progress in merchandising special-interest videos, but still have a long way to go. These tapes have better margins than other products in the stores, including the big hit sell-through titles, said suppliers polled at the recent Special Interest Video Association convention here. The right product at the right price point with adequate promotion and merchandising will deliver sales volume that justifies the floor space, the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.