TUCSON, Ariz. -- Manufacturers need to provide retailers with more information on the attributes of private label to convince them to feature private-label products more prominently in their ads, a retired retail corporate-brands executive told the Private Label Manufacturers Association's annual meeting and leadership conference here.
According to Ron Carlson, who oversaw corporate brands at American Stores Co. before it was acquired by Albertson's, Boise, Idaho, retail organizations are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In