EMERYVILLE, Calif. -- After its formal debut this summer, Veriflora, a standardized cut-flower certification program, has captured the attention of the consumer media, and attracted interest from growers and distributors who want to sign up. All this is good news for retailers who want to offer flowers with credible certification that addresses social and environmental issues, and sustainability, and lays the groundwork for an adequate supply of organic flowers in the future. Indeed, ...

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