DALLAS -- Domestic wholesale tortilla sales surpassed $4 billion last year, representing a growth rate of 57% over the last four years, according to a study conducted by Aspex Research for the Tortilla Industry Association here. Roger Burk, senior vice president at Mad Butcher, Pine Bluff, Ark., has seen tortilla sales in his stores double over the past year alone. While Burk attributes much of the segment's success to the growing Hispanic population, the versatility of the tortilla is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.