UNIVERSAL CITY, Calif. -- Most consumers believe that entertainment is a good value for the money, especially video rentals, said Ira Mayer, president of EPM Communications, New York. He was speaking at the Entertainment Marketing Conference here, held Nov. 10 through 12, which was attended by 450 people in the entertainment and media businesses, packaged goods, and other branded products and services. "They will rent a video for $2 and if it doesn't deliver, they will stop it after a ...

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