Preparing the video department of a supermarket for the upcoming Halloween season is a lot like carving a jack-o'-lantern. The more planning that is done ahead of time, the better the end results are likely to be. At least, that's the approach that grocers polled by SN seem to be taking. "I've been working on Halloween since late June," said Bill Glaseman, video specialist, Bashas', Chandler, Ariz. Many supermarkets craft special displays and promotions to encourage impulse purchases of ...
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