Retailers are eyeing licensed merchandise based on hit videos, coupled with tie-in promotions, to drive sales from their video departments into the food aisles.
Disney's "Pocahontas," released last week with a tie-in to Nestle Chocolates, and the fourth-quarter release of "Toy Story," accompanied by more than 50 licensed products, offers retailers opportunities to execute big storewide promotions.
"Licensed products generate sales and sales generate profits. And, as for the future, when ...
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