For supermarket video Easter is the first major sales season of the year. It outperforms January's Black History/Awareness slate and the faltering tradition of new-year fitness sell-through. It vaults past the restrictively targeted Valentine's market. And it combines merchandising opportunities for both holiday-themed product (religious titles and animated Easter stories for children) and high-profile sell-through releases. "Easter is the second highest home video period of the year," ...
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