National Frozen Food Month is over, but retailers won't be shipping their penguins back to the South Pole with their tails between their legs. Frozen food sales jumped 3.7% in March, the largest increase ever realized for National Frozen Food Month, according to A.C. Nielsen Co., Schaumburg, Ill.
These positive results are not surprising to retailers and industry insiders contacted by SN, many of whom called National Frozen Food Month the most effective whole-aisle promotion in the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In