SPRINGFIELD, N.J. -- Village Super Market here said increased promotional costs contributed to a loss in the third quarter and the nine-month period ended April 23. or the year to date. The chain's primary promotional effort -- couponing -- produced disappointing results, Perry Sumas, president, said. "Although the additional spending was partially responsible for increased same-store sales, a larger sales rise was expected to offset the cost of the coupons," he said. 3rd-QUARTER RESULTS ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.