Vitamin sales at supermarkets are coming on stronger than a tsunami, and there are signs that pharmacists are starting to catch the wave. A number of trends show that pharmacists' interest is growing in vitamin supplements, especially multivitamins -- a category they historically have been reluctant to embrace. Consider: · Pharmacists polled by Supermarket Pharmacy were nearly unanimous in their approval of patients taking multivitamins. · Increased consumer interest in vitamins has led ...

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