ARCADIA, Calif. -- Vons Cos. here upgraded its holiday meal menu with all fresh components at its 32 Pavilion stores, and spread the word with aggressive marketing.
The promotional campaign included radio spots, direct mail, ads, point-of-sale signs and handouts. It underscored the upgrade by pointing out that all components were fresh and never frozen.
The menu feature at the Pavilion stores was a new boneless Boar's Head turkey breast dinner for $79.95, a retail that was $10 higher than ...
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