ARCADIA, Calif. -- Vons Cos. here upgraded its holiday meal menu with all fresh components at its 32 Pavilion stores, and spread the word with aggressive marketing. The promotional campaign included radio spots, direct mail, ads, point-of-sale signs and handouts. It underscored the upgrade by pointing out that all components were fresh and never frozen. The menu feature at the Pavilion stores was a new boneless Boar's Head turkey breast dinner for $79.95, a retail that was $10 higher than ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.