ARCADIA, Calif. -- Vons Cos. here looked to score big with its core shoppers with a Super Bowl promotion through which consumers received free groceries just in time for the big game. In the promotion, Vons Club and Pavilions ValuePlus Club members who spent $150 or more using their club cards between Dec. 26 and Jan. 10 received a certificate in the mail for a free party pack redeemable at any Vons or Pavilions store. To help customers track their spending, accumulated purchase totals ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.