ARCADIA, Calif. -- Capitalizing on the increasing popularity of vegetarianism, Vons here ran a "Vegetarian Focus" promotion. Using a half-page ad in the Los Angeles Times with captions reading, "Vons Health Headquarters" and "Vegetarian Focus," the chain touted several Center Store products that had price reductions for two weeks. Officials from Vons, a division of Safeway, Pleasanton, Calif., declined to comment on the ad. According to a store-level source, Vons now has separate sections ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.