ARCADIA, Calif. -- Capitalizing on the increasing popularity of vegetarianism, Vons here ran a "Vegetarian Focus" promotion. Using a half-page ad in the Los Angeles Times with captions reading, "Vons Health Headquarters" and "Vegetarian Focus," the chain touted several Center Store products that had price reductions for two weeks. Officials from Vons, a division of Safeway, Pleasanton, Calif., declined to comment on the ad. According to a store-level source, Vons now has separate sections ...

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