CARLSBAD, Calif. -- Vons Cos.' meals "store within a store" in a unit here is using restaurant-style merchandising and product selection to sell steak dinners instead of mac and cheese -- and is happy with the sales dividends so far, said a source close to the project. As reported in SN's April 7, 1997 issue, the new Vons meal concept was designed to have "a restaurant quality about it," and had its debut here two-and-a-half months ago in a remodeled store on El Camino Real. Officials at ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.