ENCINO, Calif. -- "March Madness" brings added value to basketball for some retailers this year, as a new campaign appropriates the name for a consumer cross promotion between Video Software Dealers Association here and PepsiCo, Purchase, N.Y. on Pepsi products -- including Pepsi, Diet Pepsi, Pepsi One, Wild Cherry Pepsi, Mountain Dew, Diet Mountain Dew and Sierra Mist -- will have inside liners imprinted with the name of a college. If that college becomes one of the "Final Four" in the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.