PITTSFORD, N.Y. -- Wegmans Food Markets has opened a French patisserie here in its flagship store and it looks like it's a hit with customers. The upscale pastry shop, which opened June 11, was crowded all afternoon on its first weekend, said local observers. Since then, SN has talked to consumers who visited the shop. Fancy, individual pastries, made on-site with French butter and imported chocolate, are selling for $4 to $6. Larger sizes are $15 to $47. But it's not the prices customers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.