RANCHO MIRAGE, Calif. -- Waitrose, a chain of 166 upscale stores in the United Kingdom, has boosted customer visits and spending over the past six years by re-engineering its value proposition, Mark Price, development director for the chain's parent company, told the IGA Global Summit here. In the process, it's been able to maintain its reputation for quality while improving its price perception among consumers, Price said. The story of Waitrose's revival was meant as an ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.