ELIZABETH, N.J. -- Wakefern Food Corp. here used a sweepstakes and its 25th Anniversary Can Can Sale to sell more Coca-Cola products during a promotion than its ShopRite member supermarkets ever did before. up to four cases, or less than 17 cents a can. Wakefern also teamed with Coca-Cola and WPLJ radio in a 25th Anniversary Can Can promotion that awarded 25 35-inch RCA color television sets with a retail value of $1,999 each and a grand prize all-expense paid trip for two to yesterday's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.