ELIZABETH, N.J. -- Wakefern Food Corp. here has teamed up with The Procter & Gamble Co., Cincinnati in a direct-mail campaign containing coupons for P&G paper goods and personal care items. P&G sent customers of Wakefern-supplied ShopRite supermarkets a fold-out brochure that looked like a three-story Victorian house. The advertising vehicle portrayed a spring home improvement theme, using its center to describe how Bounty paper towels, Pampers, Always maxi-pads and Charmin ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.