ELIZABETH, N.J. -- Wakefern Food Corp. here has launched a major advertising and marketing campaign to herald the redesign of its ShopRite private label. The cooperative wholesaler advertised the ShopRite brand through a four-page pullout in its weekly circular, as well as in the Sunday food sections of local newspapers. The store-brand program is also being touted through in-store merchandising in Wakefern's corporate stores and in units owned by its individual retail members, all of ...
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