BENTONVILLE, Ark. -- The much-anticipated women's service magazine, All You, launched exclusively in Wal-Mart Stores this month.
A sample issue was offered to customers earlier in the month to increase awareness of the launch, said Karen Burk, spokeswoman for the retail giant. Wal-Mart expects the magazine to resonate with its consumer base, she said.
"Anytime you offer a quality product that is value-priced, such as this magazine is, we anticipate it to be popular with many of our ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In