BENTONVILLE, Ark. -- Wal-Mart Stores here is rolling out a co-branded credit card and promoting the new payment option on its Internet home page. The retail giant sought out shopper input before launching the program, said Keith Morris, Wal-Mart spokesman. "We asked focus groups what they would want if we offered them a credit card," he told SN. "The biggest feature to them was since Wal-Mart offers everyday low prices, the store should offer a credit card with an everyday, guaranteed, low ...
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