BENTONVILLE, Ark. -- Wal-Mart has joined forces with Horizon Organic, one of the country's leading organic dairy manufacturers, to supply selected stores with organic milk in the dairy case. The Boulder, Colo.-based supplier began shipping half gallons of milk to certain Wal-Mart stores late last year, said Clark Driftmier, senior vice president of sales and marketing for Horizon. The company's products can now be found in about 45% of supermarkets, and virtually all natural food stores, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.