BENTONVILLE, Ark. -- Wal-Mart Stores here may soon be selling an exclusive new consumer magazine published by Time Inc., New York. While custom publishing is common among retailers, sources told SN the planned women's service magazine would be the biggest such effort to date. Because Wal-Mart controls between 15% and 20% of the magazine market, its sales could rival many existing publications, they said. "This is equivalent in the magazine business to Kraft creating a product exclusively ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.