Localized marketing is now the gold standard in food retailing. That must be the case since Wal-Mart Stores - the quintessential cookie-cutter operator - now intends to tailor assortments in its domestic stores, virtually all of which are fated to become supercenters, in accordance with the needs of the surrounding community. Or, to be more precise, Wal-Mart intends to use six cookie cutters to stamp out stores that will appeal to six different demographics, as appropriate. They are: ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.