Localized marketing is now the gold standard in food retailing. That must be the case since Wal-Mart Stores - the quintessential cookie-cutter operator - now intends to tailor assortments in its domestic stores, virtually all of which are fated to become supercenters, in accordance with the needs of the surrounding community. Or, to be more precise, Wal-Mart intends to use six cookie cutters to stamp out stores that will appeal to six different demographics, as appropriate. They are: ...
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