CENTRAL ISLIP, N.Y. -- Waldbaum's Inc. here has implemented an aggressive in-store merchandising program under a new plan that slashes prices on thousands of groceries. The 92-store chain kicked off the effort -- called "Now Lower Prices" -- this month with two full-color circulars: a broadsheet fold-out detailing the program and a 20-page booklet showing discounted items. The latter was wrapped with an imprinted band that further explained the campaign. Cast in a bright blue background, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.